Our team  >  Pierre Okobe

Pierre created Proterrain Infos based on an observation drawn from his experience: SMEs and startups, research and consulting companies, non-governmental organizations as well as the research departments of large companies do not know who to turn to. shoot to make a professional pitch at a reasonable cost in Africa. Between the large institutes whose prices are too high, Proterrain Infos aims to be a serious, affordable and flexible alternative, with strong local roots.

Pierre has over 14 years of solid experience in the field of market research and the management of operations related to quality and quantity studies in French-speaking Africa.

Ex. Regional Director of Operations – French-speaking Africa of Sagaci Research

Ex. Director of Studies – Ivory Coast of Sagaci Research

Ex. Study consultant for large FMCG companies

Ex. Project manager at Liaison Marketing

Ex. Field manager at Nielsen

Ex. Field agent for local research institutes;

Pierre has successfully led a wide range of quantitative and qualitative research projects in West and Central Africa. Over the years, Pierre has developed solid skills in field operations management, qualitative analysis, as well as solid expertise in moderating focus groups for large accounts.

Pierre holds a Master’s degree in literature from the University of Cocody in Abidjan, and a Bachelor’s degree in Marketing Management.