Expertise
A good study always starts with a good field !
You wish :
Audit the universe of outlets on a perimeter ? Determine the number of outlets per channel ? Determine the contribution of different channels to the total volume of your category ?
Assess the penetration rate of our brands in outlets ? Determine the share of presence of your competitors in the outlets ?
Determine the volumes achieved by your competitors?
We help you measure the size and characteristics of the universe of outlets within the scope of your choice.
Identify the different types of outlets and quantify the number of outlets in a universe by type.
Our field team is equipped with the most recent maps provided by Google Maps or maps of the town halls, of the municipalities if necessary and are all equipped with a smartphone for data collection in the field.
Most of the information is gathered by observation, and the rest can be obtained from the store owners/employees.
The information collected during our censuses
generally includes : The name of the outlet, Geographic address, GPS coordinates, Phone number,
Outlet type,
The presence of air conditioning and refrigeration facilities,
Opening hours per day,
Monthly turnover,
Floor area
Presence of the main product categories …
